What could Constable teach today’s app developers?
Constable’s ‘The Hay Wain’ is an exercise in restraint. A horse and cart set quietly in the foreground of an idyllic but uneventful landscape. Connoisseurs of composition comment on how the size and...
View ArticleSochi 2014: Protest Marketing and its Potential Implications in the UK
On a cosy stage in the Southbank Centre, London, sit singer-songwriters Billy Bragg and Tom Robinson, comedian Phil Jupitus and politicised rapper Akala; they have been brought together at the ‘Being a...
View ArticleHas the April Fool had its Day?
Christmas Day. Your birthday. April Fools’ Day. If you work in PR, these might just be the three most exciting days of the year, and thousands of creative marketers will have spent the night struggling...
View ArticleThe Internet of Things: A New Pathway to Passions
The Internet of Things (IoT) is a term that will undoubtedly be familiar, even if the precise definition is somewhat hazier. The IoT is the concept that, one day, all objects will not only be uniquely...
View ArticleCapital One’s Grounds For Improvement Campaign
The 2013-14 football season saw Capital One enter the second year of their sponsorship of the League Cup, and the launch of a new brand campaign that positioned Capital One as The Credit Card that...
View ArticleThe Geek Shall Inherit the Earth (literally)
In May 2014, at the site in the US desert of the first Atomic bomb test, a small team of excavators uncovered hundreds – perhaps thousands – of extra-terrestrial remains. Whilst their presence had long...
View ArticleWhat we Love – England Rugby ’500 Days to go’ projection
Earlier this month, England Rugby celebrated 500 days to go to the Rugby World Cup 2015 by turning London’s City Hall into a giant rugby ball via a complex light projection. It was hard to miss the...
View ArticleSynergy Takes Over Europe
The weekend of the 24th and 25th of May is one that will live long in the memory at Synergy, with our work spanning a series of sporting events across the continent. Our various Synergy guises were out...
View ArticleBrazil 2014 – Synergy’s Sponsorship & Marketing First XI
Germany’s victory against Argentina on Sunday evening signaled the end of what many are referring to as the greatest World Cup in living memory. The attacking football on show led to matches of the...
View ArticleGoGlasgow with SSE & Synergy
The Glasgow 2014 Commonwealth Games will live long in the memory, especially for us here at Synergy. As lead agency for Tier One Partner SSE, we helped conceptualise and deliver a standout integrated...
View ArticleThe future of live content: moving away from ‘Real-time 1.0′
As the fan appetite for real-time content continues to grow, the evolving challenge for brands is not how to join the party but how to stand out at it. The early days of sponsors getting results purely...
View ArticleHow can brands ensure stadiums are still the most engaging place to view sport?
In recent years the volume and quality of sports broadcasts has improved dramatically. This improvement has meant that some rightsholders have needed to adapt their approach and start thinking more...
View ArticleReactive PR – The Battle of the Betting Brands
Rarely does a week of football pass without one or two unexpected incidents, in turn sparking debate and discussion amongst the media, players and fans alike – it’s why we love the sport. And no one...
View ArticleA year like no other: Synergy’s 2014
As another year comes to an end, now seems a suitable time to reflect on a whirlwind 12 months for Synergy. Here we outline some of our most innovative work in 2014, what the wider implications are for...
View ArticleWhose Name’s on The FA Cup?
Since Budweiser’s decision to withdraw from its £9m per year deal at the end of last season, The FA Cup has been without a main sponsor, with the FA as yet to find a suitable replacement lead partner...
View ArticleSport Sidelined: A Synergy Snapshot of The 2015 General Election
As Ed Miliband stated, the 2015 General Election is set to be the ‘tightest for a generation’. With policy focus on heavyweight areas, and media attention revolving around the potential results and the...
View ArticleSynergy Loves…The Changing Face of Women’s Sport
Here are a few arresting stats for you from Sport England: - In the UK, 1.75m fewer women than men regularly play sport - Commercial investment in women’s sport is 0.4% of the total investment in sport...
View ArticleFive Things We Learnt From The UEFA Champions League Final
UEFA Champions League Final 2015 – Olympiastadion, Berlin The first ever UEFA Champions League Final held in Berlin ended with Barcelona lifting their fifth European crown in front of 74,442...
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Women’s Sport Week – 2016
This week we are celebrating Women’s Sport Week #WSW16 with a take-over of our blog & social channels.We are passionate about raising awareness of, and reducing, the gender gap that exists in...
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Women’s Sport Week
There is nobody better placed to talk about Women’s Sport Week than the CEO of Women in Sport, Ruth Holdaway. Ruth took up her role as Chief Executive of Women in Sport in November 2013 and since...
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